Reflecting deregulation and technology advances, managers of housing finance institutions are involved in creating and adopting new ways of designing, developing and delivering services to enhance management competencies. The present book assesses the state of service mix delivered by HFIs, compare it with other public, private and cooperative institutional players in the industry an to reformulate service marketing strategy based on advances in technology, economics and consumption behaviour.
ABOUT THE AUTHOR Neetu Andorta
Dr. Neetu Andorta, M.Com. (Gold Medalist), Ph.D., L.L.B. (Academics) is working as reader in department of Commerce, university of Jammu, Jammu. She has a teaching experience of more than seventeen years, supervised M.Phil. and Ph.D. scholars, authored three books and contributed several research papers in reputed journals & magazines of the Country.
ABOUT THE AUTHOR Puja Gupta
Ms. Puja Gupta, M.Com. (Gold medallist) and M.Phil. She has contributed a number of research papers in national seminars & conference and at present associated with teaching and research in the field of commerce.
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