Start & Run a Retail Business

Meet The Challenges Of Today’s Retail World Head On Start & Run A Retail Business recognizes that the retail industry has undergone enormous changes in the past 30 years. Retailing experts Jim Dion and Ted Topping give clear instructions and knowledgeable advice on how an owner-operated retail business needs to be organized to survive and prosper in today’s highly competitive retail environment. A succinct and valuable guide, this book is as useful to retailers with established businesses as it is to those who are just beginning a retail business plan. Drawing on their years of experience in the retail industry, the authors provide a detailed, practical job description of the successful retailer, covering: Retail basics, Merchandising, Buying, Personnel, Sales management, Technology, Customer service