This book deals with all the unconstructive areas that business houses in India have to cope with. Riding through the Indian and European landscape, spanning across history, it explores the perceptible, exciting distinction that customers value.
It has examples of how the West is obsessed with embedding the ‘quality spark’ in products and services, which enables them to deftly handle their business and successfully take it around the world. It also reveals how Indian business entangles itself in the jalebi’s uneven character, and then with disruptive insights, it looks for a jalebi pattern to exit this maze.
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