Strategies and Planning in Tourism Industry

Tourism sector’s contribution to Gross Domestic Product (GDP) and employment generation at the global as well as national level is a testimony in itself that genuinely led it to gain an increasingly important place in worldwide academic and business like agenda. Man in motivated by different reasons, may it be necessity, fascination, personal gain, pleasing others, solving problems or actualizing values. This book is intended, primarily, for educationists interested in planning and planners interested in planning and planners interested in planning and planners interested in Tourism development. Its approach is exploratory and its purpose introductory, so it has some thing to offer to a much wider range of scholars. The collection of the critical reviews/ papers/ articles from India and abroad are of thought provoking, which would appeal to a wide range of readers. This book encompasses a wide range of content and approaches in its admit and as such it is expected to be of much interest to a vast spectrum of scholars