This book is a compilation of success stories from all over the globe. The book has been divided into six broad sections viz. Sustainable Tourism, Destination Tourism, Rural and Community Tourism, Tourism and HR, Tourism and Marketing, Tourism and Planning. There are a total of 24 different case studies presented in the book, many of the chapters talk of more than one case or more than one issue. Some cases talk of aspects which may not directly talk of success but then each step in the right direction makes us one step closer to success.
ABOUT THE AUTHOR Aparna Raj
Dr. Aparna Raj is an Associate Professor at the Institute of Tourism and Hotel Management, Bundelkhand University, Jhansi. An MBA and Ph.D. from Bundelkhand University, Jhansi, she, has been in academics, research and training, for the last fifteen years. Dr. Aparna has been associated with various Management Institutes of repute during her career, viz. Department of Business Administration Bundelkhand University, Jhansi, Shri Ram Center for Industrial Relations and Human Resources, New Delhi, Northern Institute of Integrated Learning in Management, New Delhi, and Institute of Management Studies, Ghaziabad. Her areas of interest are, Organisational Behaviour, Human Resource Management, Training and Development, Quality Management and Industrial Relations. A prolific writer, she has to her credit two books and over two dozen research papers. Dr. Aparna has also conducted Training Programmes for various corporate houses, like, Group Usha, Shri Ram Fertilizers, Bureau of Indian Standards, Oriental Bank of Commerce etc.
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