Technology and Business Strategy: An Introduction

This book highlights the effect of technology on the future of any organization and draws from the ideas of many management thinkers, who have worked on various aspects of technology, research and development, and finally, delineates the dynamic linkage between business strategy and technology strategy. In most countries, especially developing ones, the government gives a lot of incentives to companies for R&D work to reduce dependence on overseas collaborators. Till recently, the main thrust of corporates was to take advantage of tax break offered by the administration. However, from the early 90s, companies realized that, without stress on the development of new technology, it would be difficult for any company to survive, not to speak of sustaining any corporate growth. The book focuses on the work of strategic thinkers and management educators from all over the world, as to the need for formulating technology policy of a company and the way to integrate the technology strategy into the competitive and business strategy of the organization. Disruptive technology and disruptive innovations, as theorized by Professor Clayton Christensen of Harvard Business School, define the role of revolutionary technology, which, as compared to incremental improvement, also finds a prominent role in the book.