The blossoms of Indian economy are increasingly finding her roots into the valley of floriculture. Winter and summer, the autumn of the spring – all cause the buds bloom, stretch the petals out and make the fragrance diffuse beyond the fence. So also the economy of floriculture in India has its seasonality of gain and loss, upsurge and decadence but beyond, the livelihoods of teeming populace are organically linked to these mega enterprises. Nevertheless, the cultural and social roots of floriculture has its historical as well as economical dimension projecting across the protractile period. While small countries like Columbia, Holland, Korea, Israel, Thailand etc, are dominating in the global market to the tune of 30-70 per cent, the contribution from India to this special area of economy is very poor, might be below one per cent even. The reasons for dismal contribution, as identified, are non-commercial attitude of the farmers, huge technology gap, poor supply chain, lack of training, weak delivery system, lack of peoples’ participation, poor infrastructures for storing and processing and inadequate quality attainment for getting globally competitive. This book has been designed, based on a research work and supported by some relevant preambles as well as literatures, so much so to cater the need of management professionals, business entrepreneurs, government and NGO personnel, stakeholders associated with National Horticultural Mission and scores of scholars, scientists and teachers candidly associated with academic, entrepreneurial and heuristic cultivation of this vastly emerging areas of floriculture enterprise and research.
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