The Curious Marketer: Expeditions in Branding and Consumer Behaviour

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ABOUT THE AUTHOR R Gopalakrishnan

Dr. R. Gopalakrishnan is Professor of Geography, North Eastern Hill University (NEHU). He has done extensive research on ethnicity, insurgency and political geography of North-East India. He has authored several books on North-East India and Afghanistan. He is the President of Policy Alternatives for the North-East and Conflict Elimination Awareness (Panacea), Shillong.

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Bibliographic information

Title
The Curious Marketer: Expeditions in Branding and Consumer Behaviour
Author
Edition
1st ed.
Publisher
ISBN
9780670089758
Length
xxvi+322p., 23cm.
Subjects