The pages of this book unfold the remarkable potential of an industry called MICE (Meetings, Incentives, Conferences, Exhibitions). A chronicle on the travels of an Indian MICE professional and a haunting that changes this life in the course of the eight days of narration. Sense the gripping tension that underscores the narrative and the scathing insight that it offers. The profound catharsis of the amalgamation of the narrator’s identity with the industry’s outlay is ironically highlighted by the editorial treatment of the book as a coffee table read. A must read for all associated with the industry.
ABOUT THE AUTHOR Shekhar Grover
Shekhar is an acknoledged observer of the Indian MICE Industry, an educationist and a dreamer who believes that dreams have an uncanny ability to come true. He has been in the profession of Meetings, Conferences and Exhibitions for over 10 years now. He launched the MICE India (MI) projects int eh year 2000 with the aims of taking India to the world. TheMI projects provide the industry a platform for its edification and unification. An educationist and a vociferous orator at leading conferences and seminars on MICE, Shekhar is a man with the vision of a MICE supremo called India.
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