The Indian Media Business

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The revised edition of this best-selling book presents a comprehensive analysis of the current state of the Indian media industry. It covers all the seven major segments-print, television, films, music, radio, Internet, and telecommunications. With revised and updated statistics, Vanita Kohli-Khandekar presents a strong and well-researched guide to the difficult yet dynamic terrain of the Indian media business. With several new topics and updated information, this revised edition of The Indian Media Business constitutes a solid foundation for understanding the business dynamics and concepts of media industries and issues in the converging media environment. New to this edition are: A comprehensive history and up-to-date mapping of the India media industry, detailed statistics on each industry segment, incisive analysis and insights into new trends, new chapters on the nascent domains of telecommunications and the Internet, a survey of the mechanics of media buying and selling. From the battleground of TV ratings to radio licenses in the FM arena, and from remixes to ring-tones, this book combines data with rigorous analysis to offer a complete introduction to the media scenario in India. The Indian Media Business is an ideal companion for students, analysts, investors as well as for professionals in media and management and for media watches.

ABOUT THE AUTHOR Vanita Kohli-Khandekar

Vanita Kohli-Khandekar is Associate Editor of Businessworld, the largest selling and the only weekly business magazine in India. After an MBA in marketing from Mumbai University, Vanita joined A&M as a correspondent in 1992 and left as chief of the magazine's Mumbai ureau in 1997. She then moved to Hathway Investments as an assistant editor and helped launch intelligent investor (Now Outlook Money), India's first magazine on personal finance. After joining Businessworld in 1998, Vanita wrote on information technology and strategy, before she began writing fulltime on media. In 2000, she was selected for a fellowship to Cambridge University where she researched the issue of copywrights in digital music. Vanita has also given a series of guest lectures on 'media' at the xavier Institute of Communications, Mumbai, in 2000 and 2002. Her first book, The Indian Media Business (2003) was a bestseller. Vanita lives in Delhi.