The Indian Media Business

Vanita Kohli-Khandekar is Associate Editor of Businessworld, the largest selling and the only weekly business magazine in India. After an MBA in marketing from Mumbai University, Vanita joined A&M as a correspondent in 1992 and left as chief of the magazine's Mumbai ureau in 1997. She then moved to Hathway Investments as an assistant editor and helped launch intelligent investor (Now Outlook Money), India's first magazine on personal finance. After joining Businessworld in 1998, Vanita wrote on information technology and strategy, before she began writing fulltime on media. In 2000, she was selected for a fellowship to Cambridge University where she researched the issue of copywrights in digital music. Vanita has also given a series of guest lectures on 'media' at the xavier Institute of Communications, Mumbai, in 2000 and 2002. Her first book, The Indian Media Business (2003) was a bestseller. Vanita lives in Delhi.