In today’s business environment, people, rather than products, technology and processes are increasingly becoming the crucial factor in differentiating profitable organizations from those that are not. It is therefore important to understand employee commitment and loyalty in organizations. This book begins by defining loyalty, the types of loyalty (emotional and behavioral) and how these can be measured and interpreted. In a lucid and interactive manner, the author discusses the potency of combining the two types of loyalty to segment employees into different categories which can then yield loyalty rankings. He also details the elements that can be tweaked and managed to impact on the loyalty scores of an employee. The author concludes with the processes involved in building accountability in order to ensure that everyone in the organization is aligned to, and expends energy in, building employee loyalty. Providing as it does powerful techniques that help understand employee loyalty as also a clear direction for enhancing it, this book will be invaluable for senior executives, human resource professionals, as well as anybody who manages people in the corporate world, especially those in the services sectors and in the new economy industries.
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