After the immensely successful first volume of Derek O'Brien's Ultimate Business Quiz Book, comes a second book of definitive questions on business, economics and industry that will engage and entertain the champion quizzer for hours on end. With questions ranging from the history of business to management practices and from industry pioneers to corporate icons, The Ultimate Business Quiz Book Volume 2 is a must-read for students enrolled in MBA programmes, executives who would like to catch up on their facts, as well as the general reader who might be fascinated by business-related information. In the pages of this book, you will find out: What is the meaning of the Japanese word 'sansui', from which the eponymous brand takes its name? Which Indian adman wrote and directed a play called Savita, a spoof on Evita? In insurance, what is 'nuisance value'? Which company designed the air conditioning system for the Sistine Chapel? What was Operation Som Ras, an extensive market research campaign carried out in India? What in the context of the Chinese market is known as the 'six pocket syndrome'? Which Indian millionaire is called 'magus' by his close associates? In the stock market, what is known as the 'calendar effect'? The Ultimate Business Quiz Book Volume 2 contains 1000 hand-picked questions, along with 200 special factoids on business and management. There are forty sections, with a mix of knowledge-based questions and trivia, covering a vast spectrum of information, from advertising gurus, hospitality and finance to quality control, real estate and maximarketing. There are separate sections on Akio Morita, Dhirubhai Ambani, Ratan Tata, Walchand Hirachand Doshi, Amul India, Procter and Gamble, McDonald's, IBM and many others, as well as sets of questions on the automobile industry, business and sports, stock exchange terminology and the fashion industry. Coming from the exclusive quiz bank of Derek O'Brien, the biggest name in corporate and business quizzing in India today, this is a book that will interest and excite anyone who is involved in the sectors of business and management.
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