Tourism Marketing and Communications

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Marketing and Communication are important in tourism business, industry and its various operations. In this book we have discussed basic concepts of marketing and communications which are co-related with tourism products and services. It discusses the relevance of promotional events an he campaigns though advertising, publicity and public relations. Media terms, its role and concepts have been included. Finally it provides material for basic skills required for waiting on tourism and hints for personality development and communication skills.

ABOUT THE AUTHOR Romila Chawla

History Hons. Delhi, University and M.A. in History Ms. Romila Chawla acquired her post graduate in Public Relation and Travel and Tourism with distinction from Bhartiya Vidya Bhavan. She worked with Krishna continental and gained practical experience in the field of her PG studies. Ms. Chawla has traveled extensively and participated in seminars and participated in seminars and conferences on the subject of Tourism and Development. She is an author in her own right who has also published a series of works on Women and Indian Freedom Struggle.