Tourism Marketing Management

This principal of demanding a greater commitment from the private sector is both more logical and easier to put into practice for established tourism destinations already with a clear national identity and a thriving private sector than it is for emerging destinations where the central marketing task remains that of creating awareness of an interest in the destination in marketing despite the intensification of destination competition many NTOs are having their budgets cut, as central government contends that the principal direct beneficiaries from tourism the private sector, and the stakeholders in the localized economies receiving tourist income should take on more of the responsibility of tourism marketing.