Tourism Perspective in the 21st Century

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Tourism in the 21st Century has become a very important activity both for Nation States and individuals. Individuals use their disposable surpluses to undertake journeys to different destinations, which they would like to experience and enjoy. The State on the other hand clearly understands, that development of tourism provides employment to their countrymen and generates sizable foreign exchange with developed destinations for tourism. Therefore, development of tourism is a win situation for the State and individuals. In the process of development of tourism, there are many players who take part and coordinate different activities of tourism. The first activity in tourism is to provide access to a destination. This involves a number of players both in private and public sector and there are different modes of transport which are available for an individual to travel to the destination. The second important issue is of accommodation at the destination, which includes hotels, guesthouses, inns, paying guest accommodation, etc. The experience of tourists of their stay at particular accommodation is very valuable for it can make or mar the popularity of the destination. The third important issue is connected with the activities at the destination, which could be regarding adventure, sports, art and culture, ecology and heritage. A destination is primarily known for activities which a tourist could experience there. Taj Mahal, a heritage monument of its own kind in the world, and people visiting neighbouring areas of Agra, do plan a visit to see the Taj. It is important, therefore, for a destination to have its activities defined and carrying capacities determined, which could be propagated through tour operators and travel agents. The tourism perspective in the 21st century would be an important landmark in the development of tourism as the book discusses a number of important and related issues. I wish Shri Avinash Anand a great success in developing this book for the tourism sector.

ABOUT THE AUTHOR Avinash Anand

Avinash Anand is a Masters in History with specialization in the Mughul Period of Indian History. Later he took a degree in Public Relations from the Institute of Public Relations, London School of Economics. He also took a diploma in Methodology and Techniques of Tourist Publicity from the International Centre for Advanced Tourism Studies, Turin, Italy. During his tenure of about 14 years with the Department of Tourism, he was responsible for putting on the first Son-et-Lumiere Show at the Red Fort, Delhi. He worked in the London Office for six years. On return from London, he joined SITA World Travel and was sent to open their first Overseas Office in New York where he was posted for six years and was instrumental in increasing the business manifold. On his return to SITA Headquarters, he rose to the position of Managing Director. He has held many positions in the Travel Industry. He was President of the India Chapter, American Society of Travel Agent (ASTA), Governor of ASTA, President of Indian Association of Tour Operators, Vice Chairman of Indian Convention Promotion bureau and President of Rotary Club of Delhi Central. He was inducted in the Tourism Committee set up by the Ministry of Tourism. He was a Director on the Board of U.P. Tourism and was on the Tourism Committees of PHD Chamber of Commerce and ASSOCHAM. He was given in the Tourism Award in 1989 by Pacific Area Travel Writers' Association.