Promotion is a critical activity in any tourism business. It includes wide variety of works including brochures, billboards and newspaper adds. It involves careful planning. It is the activities people use to communicate with others about their product or service and to convince them to use it. Some very important and innovative studies have been conducted.
ABOUT THE AUTHOR Romila Chawla
History Hons. Delhi, University and M.A. in History Ms. Romila Chawla acquired her post graduate in Public Relation and Travel and Tourism with distinction from Bhartiya Vidya Bhavan. She worked with Krishna continental and gained practical experience in the field of her PG studies. Ms. Chawla has traveled extensively and participated in seminars and participated in seminars and conferences on the subject of Tourism and Development. She is an author in her own right who has also published a series of works on Women and Indian Freedom Struggle.
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