In tourism like any other services products, there are customers, producers, suppliers, wholesalers and retailers. This book covers their functions and linkages along with the qualities required for personnel employed. It discusses the functions of travel agency, tour operators, tourist guides and tour escorts. In the end reader is familiarized with the procedures, sources and data for obtaining information on the various components of the tourism system.
ABOUT THE AUTHOR Romila Chawla
History Hons. Delhi, University and M.A. in History Ms. Romila Chawla acquired her post graduate in Public Relation and Travel and Tourism with distinction from Bhartiya Vidya Bhavan. She worked with Krishna continental and gained practical experience in the field of her PG studies. Ms. Chawla has traveled extensively and participated in seminars and participated in seminars and conferences on the subject of Tourism and Development. She is an author in her own right who has also published a series of works on Women and Indian Freedom Struggle.
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