The book is concerned with the emergence of the knowledge society in rural and urban India, examining the scope and conditions of an alternative choice for the people within the emerging socio-economic order. Including empirical data, it delves into the transformation of India towards a knowledge society that has become the central resource for wealth and employment, power and status, mobility and interconnectivity even while creating new conditions of marginality and multiple social identities. The critical study explores areas like education, information and communication technologies, the economic growth story of India and aspects liked to culture and continuity. Arguing that the growth of the knowledge society is seen as capable of offering more possibilities and of making India a major player of digital networks and information technological advancements, it explores issues linked to self-empowerment, identity, increasing interconnectivity and growth of new relationships, such as between the leaders and the led.
The Electronic Media
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