This book contains a chapter for each of the phases of the development of a predictive initiative. These phases are referred to as the analytic process lifecycle. The author presents case studies from different industries (e.g. banking, megaresorts, mobile operators, healthcare, manufacturing and retail) in each chapter as well as used a different country to illustrate each phase-the intent is to describe the personas involved in these projects throughout the world. The various phases presented are: idea, design, prepare, explore, model, communicate and measure.
Contents: Foreword. Preface. 1. Problem identification and definition. 2. Design and build. 3. Data acquisition. 4. Exploration and reporting. 5. Modeling. 6. Actionable analytics. 7. Feedback. Note. Conclusion. Appendix: useful questions. Bibliography. Index.
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