Visual Communication: Beyond Words

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Visual communication is a multi-disciplinary field encompassing graphic design, illustration, fine arts, multimedia, and photography. It serves a purpose greater than decoration and is a important tool for modern communication practices. Memorable visual messages with text have the greatest power to inform. Educate and persuade an individual. Primarily associated with two-dimensional images, visual communication includes alphanumerics, art, signs, and electronic resources. Visual Communication, whether it is print-based or net-oriented technology, is growing rapidly in our fast-paced, image-reliant society. This book provides a comprehensive, state-of-the-art coverage of the rapidly advancing field of visual communications. Written in easy to read layman's language, it explores the latest developments in the an insight into possible future developments. It will be a dependable textbook for anyone related to any area of visual communication, illustration, graphic design, art etc.

ABOUT THE AUTHOR Pratish K. Mathur

Pratish K. Mathur, an eminent scholar of visual communication, has over twelve years of professional standing. After an undergraduate degree in journalism and a short-term employment as a photo-journalist, he received his masterâ€™s and degree in mass communication. His areas of expertise include photojournalism, mass media ethics, desktop and web publishing, visual communication and new communications technologies. He is well known in the digital imaging industry and has served as a visual communication consultant to many multinational companies. Apart from contributing learned features and columns for press, he published/presented a number of research papers on subjects such as visual journalism, visual communication, desktop computing and photojournalism. He also gives keynote speeches, panel discussions, presentations and workshops in India and abroad.