‘This book brings to the reader the best of Tasveerghar, a trans-national digital network of South-Asian popular visual culture. A visual treat, the book is a collection of the ‘popular’ forms of art, which include posters, calendar art, pilgrimage maps and paraphernalia, cinema hoardings, advertisement and other forms of street and bazaar art. Presenting ‘other’ kinds of art, the kinds that exist outside art-galleries, Tasveerghar provides an insight into the throbbing social and performative life of images, the techniques of visuality of street art and the histories, everyday lives and voices of the producers, disseminators and ‘consumers’ of these kinds of popular art.’
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