Akhand Pub. House
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Effective communication is significant for managers in the organisations so as to perform the basic functions of management i.e. planning organising leading and controlling. An effective and efficient communication system requires managerial proficiency in delivering and receiving messages. A manager must discover various barriers to communication analyse the reasons for their occurrence and take preventive steps to avoid those barriers.
Communication as a ...
Libraries which are store houses of knowledge and information, and information centres which disseminate knowledge and information, form two important components of present day society. While there is a deluge of information on one hand, the cost of collecting, processing, storing and disseminating information as been spiralling up on the other hand. Because of this, resource sharing and cooperative functioning through networking have become inescapable for ...
Library automation refers to the use of computers to serve the needs of library users. The operations of a library get a quantum jump with the introductions of computers. The computers help to provide fast and reliable access to the resources available in the library as well as elsewhere. The internet and the worldwide web have pushed libraries to be even more interdependent than before, because of the bewildering array of sources and providers of information ...
Empowering rural women in a way forward idea to create a stronger India. Empowerment of women involves many things economic opportunity social equality and personal rights. Women are deprived of these human rights often as a matter of tradition. In rural areas women are generally not perceived to have any meaningful income generation capacity and hence they are relegated mainly to household duties and cheap labour. Without the power to work and earn a good income ...
Population issues have historically been an important focal point in the debate about global environmental change in both policy and research circles. In the last 15 years, climate change has risen to the top of the international environmental agenda. The links between population dynamics and climate change are often ignored, resulting in incomplete assessments of the causes and consequences of climate change.
Incorporating population dynamics into research, ...
Globalisation is a fact of life which has come to stay. As far as women are concerned globalisation is a double edged process. In the globalisation and liberalisation context global mass media can surely act as the major component in women's development. Media has an important role to play to create awakening in women to achieve their potential as the prime movers of change in society. In today's world, print and electronic media play a vital role in effectively ...
Advertising plays a very important role in forming consumer behaviour. Advertising is usually important for triggering the first time purchase of the product. Then, if the consumer likes it, he will purchase the product again. Advertising plays a vital role in reminding consumers of the brand name. Thus, a strong brand image portrayed through advertising would ensure the repurchase of convenience goods.
Advertising and Consumer Behaviour has been written for the ...
Books existing on post-1950 British Poetry are mostly in the nature of surveys. The present book, for the first time, offers the reader an idea of the kind of theory notable contemporary British poets believe in and adhere to. The book is a study in sources-of images, myths, symbols-and offers detailed analysis of selected poems. It inclines to the view that behind the facade of theories concerning poetry, which is always time-bound, real poetry is a mirror to ...
Draught has been constant visitor to India due to its tropical situation and erratic and uneven behavior of Indian monsoon. Some time drought is so extreme in is intensity and spread that is leads to a complete failure of crops. Agriculture is the main source of livelihood in the country. But an adverse impact of drought or famine on agricultural produces on chain reaction on all over sectors of the economy.This book is designed to focus on assessment and impact ...