56 books
The book has been documented in an authentic manner for graduate students of commerce and business management. The book has been written in very simple language for easier understanding. The text examines various aspects of promotion, advertising and branding as an abandon area of Integrated Marketing Communication. Text has been supported with cases and examples so that students may relate to the concept easily. Almost each chapter has been supplemented with the ...
The book” Investing in Stock Markets” is an attempt to provide basic understanding of the real world of stock markets. The book is meant for both beginners as well as for practitioners interested to learn new strategies for investment in equities, derivatives of stock, commodities and currencies. The book is primarily covering the syllabus for the B.Com. Sem-IV Paper BC (4.4) and B.Com.(Hons) Sem-II Paper BCH 2.4(b) and CBCS program of all Central ...
The present book is the essential literature for the person associated to education system at any level. As a systematic approach this book can be used by teaching / non-teaching / administration section of educational institutions. The students of B.Ed., M.Ed. and Research will find the book most fruitful.
The book aims to present the different aspects and issues that need strategic thinking and actions on the part of senior executives striving for credible sustenance and business excellence in this era of stiff global competition. Achieving growth being virtually a distant dream, it may perhaps not be enough for even survival through the traditional approach. The frequently emerging technological paradigms are adding to the challenges further. The topics dealt ...
Retaining valuable information from the first edition, including fermentation kinetics and flux control analysis, this new edition addresses numerous topics that have risen to importance. New chapters explore the production of primary and secondary metabolites such as amino acids, nucleotides, and vitamins, as well as antibiotics, immunosuppressants, and anti-tumor agents. The authors examine advances in enzyme and co-factor engineering, cell immobilization, and ...
The present book titled Bihar: Untold Growth Story is, in a sense, a treaties on socio-economy of Bihar highlighting the states glorious, remote and immediate past with the present terrible economic position indicating things to come in the state suggesting several measures towards realizing the goal of economic and social accomplishment. The book has taken care of the latest issues tormenting the state authorities and the economist pertaining to rural and urban ...
The book outlines the dynamics issues and concerns of food security, sustainable development in agriculture, soil nutrients and water use efficiency, equitable distribution of gains, income and employment, etc. The book makes an attempt to describe the contribution of biotechnology in agriculture. It focuses on the major problems that have continued to plague Indian corporate farming like poor availability of quality seeds and planting materials, limited adoption ...
This book covers the various aspects of Credit Delivery and Financial Inclusion with a focus on the mechanisms evolved in purveying the rural credit through multi-agency systems, process involved in strengthening the rural financial institutions with appropriate policy measures and credit requirements of the North Eastern Region keeping in view the Government of India’s policy on Look North East and lessons learnt from microfinance institutions resulting in ...
The automated scenario of most of the Indian academic libraries has not been worth stating, though UGCs initiative of sufficient funds and development of SOUL software by INFLIBNET paved the way for automating housekeeping operations of college and university libraries. Automation in Indian libraries initially received cold response, nevertheless, with the declining costs of hardware, readily availability of library software and rising curiosity of librarians, ...
His approach in prayer meetings as well as in general outlook was to welcome pluralism and diversity of all faiths. Though he sought universality and commonality in ethical and basic spiritual values in all faiths, he rejected the notice of any one religion- even Hinduism being universal in the sense of excluding the validity of other religions. A relentless search for truth could not admit to any dogmatic or fanatical faith in scriptures as infallible, ...
This volume brings together a series of research papers by young scholars on critical policy issues facing emerging economies like India and how they need to be handled within a liberalized market economy. This is especially relevant at the current juncture, with a new government at the helm making concerted efforts to strengthen India’s manufacturing base and trading network and usher in foreign investments into key sectors of the economy. The various ...
This book sketches out the course of agricultural development in India. Addressing the critical areas in which major reforms are needed to improve the performance of the Indian agricultural sector, it dwells on important themes like land reforms, green revolution, rural industrialization for non-farm sector development, diversification, distribution of technology gains, productivity, capital formation, food security, agricultural marketing and cooperatives, ...
This book is meant for the students of the three-year degree course and students of M.A English. The book also caters to the need of NET students. Teachers who teach Romantic poetry will find enough material for the classroom teaching.
Contents: 1. General introduction. 2. William Wordsworth. 3. William Blake. 4. Samuel Taylor Coleridge. 5. Lord Byron (1778-1824). 6. Shelley. 7. John Keats (1795-1821). 8. Important questions with answers. 9. Important passages ...
The book is designed to spotlight basic concepts, methodologies and role of plant tissue culture in unlocking the closely guarded secrets in the vaults of life; unleashing and channelising nature's power of self-renewal; rewriting the story of botanical genesis; rooting out hunger; and making the earth green. The book provides a comprehensive and up-to-date account of various aspects of the subject in a simple and lucid form easily understandable to the students. ...
The book has been designed specifically to meet the requirements of all the students pursuing undergraduate studies in commerce. The book will serve equally well for the undergraduate management courses like BBA, BBE, etc.
Contents: 1. Introduction to accounting. 2. Main screen of tally.ERP9. 3. Function keys in tally. 4. company creation in Tally.ERP9. 5. Transactions. 6. Banking in tally.ERP9. 7. Interest calculation in tally.ERP9. 8. Order processing. 9. Point of sales (POS). 10. Split and consolidation of tally data. 11. Import and export of tally data. 12. E-mail and uploading from tally.ERP9. 13. Miscellaneous. 14. MIS in tally. 15. Payroll in tally. ERP9. 16. Implementation ...
This book provides students of MBA programmes and practitioners in the training and development field with conceptual inputs and practical application for design, delivery and evaluation of programmes. It provides an integrated view of the entire training cycle. It contains practical examples and templates to facilitate quick application
Combining conceptual framework with practical application provides the following for the reader:
1. It will enable students who ...
Hinduism is much misunderstood, not only by non-Hindus but also by Hindus themselves. It has been tried to be defined in terms of rules of purity and pollution, caste hierarchy, Brahminism, idolatry, ritualism, cow-worship, other-worldliness and amorality! That is, anything which Hinduism is not. Some have even doubts if it is a religion at all!
This book has, therefore, taken upon itself the task of clearing such doubts and misunderstandings. It explains in Part ...
There is today, as never before a need to change the prevailing understanding of relationship between governance and administrative reforms, and not to look at it by the differences in approach and content. Such an approach need not be a delimiting exercise but a help to actualise the emergence of a well administered responsive state.While India is increasingly recognised as an emerging economic power its administrative underpinnings are often perceived as weak, ...