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Consumer Behaviour (CB) intended for students of MBA specializing in marketing, undertakes detailed discussions to explain and analyse behaviour of Indian consumers, and strategies used by marketers to deal with them.
The book is divided into 16 chapters. It begins with introducing the subject, market research, market segmentation, and positioning. Following this, the book elaborates on the process of consumer decision making also providing key learnings for a ...
The world economy has, over the past half century, become increasingly intertwined, and countries mutually dependent. The convergence of emerging market economies (EMEs) with the advanced, richer ones has led to dramatic transformation-where the former have sustained growth rates far higher than the latter. But more recently, given the global economic turbulence since 2007, questions have arisen as to whether the era of rapid convergence is over, and whether more ...
Robots may one day rule the world, but what is a robot-ruled Earth like?
Many think the first truly smart robots will be brain emulations or EMs. Scan a human brain, then run a model with the same connections on a fast computer, and you have a robot brain, but recognizably human.
Train an EM to do some job and copy it a million times: an army of workers is at your disposal. When they can be made cheaply, within perhaps a century, EMs will displace humans in most ...
The fascination of Colonel James Tod, one of the earliest colonial ethnographers, with the cultural practices, communities and histories of the people of Rajasthan led to a meticulous compilation of information about the region and its people, whom he deeply admired. His two-volume masterwork, Annals and Antiquities of Rajasthan, published in London in 1829 and 1832, inspired generations of popular renderings of the past, including nationalist and vernacular ...
Fully revised and expanded for its second edition, the Oxford Handbook of Nephrology and Hypertension provides clear, concise information and practical guidance on the day-to-day management of patients with renal disease. It is the essential resource for all those working with renal patients, including specialist trainees in nephrology, foundation doctors, renal nurses and general practitioners. A vital practical guide for those on the wards, and a valuable ...
This book provides a comprehensive review of the evolution and performance of SEZs from a historical and comparative perspective by tracing the experiences of SEZs in 23 developing countries, including Korea, Taiwan, and China. Using a framework that integrates the basic tenets of the industrial cluster approach with existing theories, it proposes a set of evaluation criteria for SEZs.
Analysing quantitative data provided by the Ministry of Commerce and ...
Compensation Management 2e is an exhaustive textbook designed to cater to the syllabi requirements of management students. The text provides comprehensive coverage of all the basic aspects of compensation management. Furthermore, advance topics of compensation management such as difference between compensation and payroll management, pay grades and pay bands, labour welfare administration, compensation design, sample KRA and KPI, and compa-ratios have been ...