Pacific Publication
62 books
The rise of new information and communication technology has increased communication between people all over the world. It has allowed people to express themselves through blogs, websites, pictures, and other user-generated media. As a result of the evolution of new media technologies, globalization occurs. Globalization shortens the distance between people all over the world by the electronic communication. New media radically break the connection between ...
Today, we are witnessing most profound social change in the world. Whether in the east or the south, the west or the north, hundreds of millions of people, new nations and states, new public movements and ideologies have moved to the forefront of history. Broad-based and frequently turbulent popular movements have given expression, in a multidimensional and contradictory way, to a longing for independence, democracy and social justice. The idea of democratizing ...
Corporate governance is the set of processes, customs, policies, laws and institutions affecting the way a corporation is directed administered or controlled. It also includes the relationships among the many stakeholders involved and the goals for which the corporation is governed. In contemporary business corporations, the main external stakeholder groups are shareholders, debt holders, trade creditors suppliers, customers and communities affected by the ...
Population geography is the study of the ways in which spatial variations in the distribution, composition, migration, and growth of populations are related to the nature of places. It focuses on the characteristics of population distributions that change in a spatial context. Settlement geography focuses on population clusters, why they arose, and what sustains them. It studies about human land, water and resource use, population density patterns, and settlement ...
Management is the process of designing and maintaining an environment for the purpose of efficiently accomplishing selected aims. Managers carry out the functions of planning, organizing, staffing, leading, and controlling. The goal of all managers is to create a surplus and to be productive by achieving a favourable output-input ration within a specific time period with due consideration for quality.
This book is designed to give a basic understanding of ...
According to the achievement and advancement women have made over the years the age old concept of the glass ceiling has already been broken. Women play a dominant role in the Indian labour force not only by participating in huge numbers but also by their incorporation of innovative business skills and ideas that works together in order to make our economy successful. The purpose of this book is to present the fact that the role of women in the workplace has ...
Integrated marketing communications IMC is a process for managing customer relationships that drive brand value primarily through communication efforts. Such efforts often include cross functional processes that create and nourish profitable relationships with customers and other stakeholders by strategically controlling or influencing all messages sent to these groups and encouraging data driven purposeful dialogue with them.
The present book describes the nuts ...
New media is a broad term in media studies that emerged in the later part of the 20th century. Most technologies described as new media are digital, often having characteristics of being manipulated, networkable, dense, compressible, and interactive. Some examples may be the Internet, websites, computer multimedia, computer games, CD-ROMS, and DVDs. Advanced technologies have created a communication revolution, and the individual, through the advent of computers, ...