PHI Learning Private Limited
133 books
This book is a comprehensive presentation of the fundamental aspects of analysis and design of steel structures. It is primarily meant for the undergraduate students of civil engineering and postgraduate students of structural engineering. It will also be immensely useful for structural engineers engaged in design, consultancy and construction involving steel structures.
The important theoretical and practical concepts which need to be assimilated prior to ...
Primarily intended as a textbook for undergraduate courses in applied electronics and instrumentation engineering, instrumentation and control engineering, electrical and electronics engineering and electronics and telecommunication engineering, this student-friendly book provides an in-depth coverage of transducers. Organised in 12 chapters, this title: Presents a comprehensive classification of transducers based on common properties such as mechanical, ...
Principles of Enzyme Technology provides an exhaustive presentation of enzyme technology. The text is organised into four parts. The first three parts cover the conceptual aspects of the subject; the fourth part focuses on the applications of enzymes in industry - food, textiles and pharmaceuticals. The offers a balanced insight into the world of enzymes in a single readable volume.
The text includes a chapter on enzyme engineering and technology. The ...
The role of relationship marketing in business has become as significant as maintaining good relationships with various sections of society, especially customers, and is important for achieving organisational objectives. This book encapsulates all the essential aspects of relationship marketing in an easy-to-understand manner. This second edition has been thoroughly revised and incorporates topics based on emerging concepts in marketing and technology, including ...
Financial Management is so crucial for any organization--public or private sector--as profit maximization and increasing the shareholder value depend, to a large measure, on efficient and effective financial management of the company or firm. With this end in view, Professor Bhabatosh Banerjee, drawing from his expertise and his rich and long years of experience, gives a masterly analysis of the fundamental principles of financial management along with their ...
Now in its secod edition, this comprehensive text provides the most complete up-to-date coverage of the materials management discipline. It is the result of intensive collaboration between the authors and the academic community, IIMM professionals and senior executives involved in materials, inventory, warehousing, logistics, supply chain, working capital and top management. The title reflects the wealth of experience gained by the authors in India and abroad in ...
Written in an interactive manner and easy-to-comprehend style, this book examines the concept of game theory. It innovatively cites real-world scenarios to highlight the fundamental concepts of game theory. It includes applications from around the world, but with particular emphasis on India. Primarily intended for MBS students, the book will also be useful for managers involved in decision-making. The book is supplemented with and instructor's manual and ...
Exhaustive work pressures, unmanageable deadlines, and over-stressed work schedules, often lead a manager to a situation, where he/she fails to perform to his/her potential. If it reaches this point, counselling becomes a requirement for mental healing and positive outlook. Now in its second edition, this book focuses on counselling concepts, and explores issues of termination and follow-up, while discussing counselling procedures. The concept of REBT (Rational ...