R.K. Swamy was an unusual advertising professional. He was born in a humble background in a village near Kumbakonam in Tamil Nadu, India in 1922. The family's poverty made them move to Bombay in an effort to make a living. He was enrolled in a neighbourhood school where the primary language was Gujarati. As soon as he finished school, he had to go looking for a job. His break into the world of advertising took place when he was given ...