Vikas Publishing House Pvt. Ltd.
53 books
The book ‘Business Law’ deals with the fundamental branches of business law, namely, law of contract, law of sale of goods, law of partnership, law of negotiable instruments and law of limited liability partnership. Its contents have been extracted from the authors’ reputed title ‘Mercantile Law’ that has gained tremendous readership over the years.
Conents: 1. Law of Contract. 2. Law of Sale of Goods. 3. Law of Partnership. 4. Law ...
Designed for undergraduate and postgraduate students of mathematics, the book can also be used by those preparing for various competitive examinations. The text starts with a brief introduction to results from Set theory and Number theory. It then goes on to cover Groups, Rings, Fields and Linear Algebra. The topics under groups include subgroups, normal subgroups, finitely generated abelian groups, group actions, solvable and nilpotent groups. The course in ring ...
Contents: 1. Banking. 2. Risk and Insurance Management.
• The only book to cover all three topics, viz., banking, risk and insurance management.
• Includes recent developments in all the three sectors.
• Highlights the updated Basel III norms.
• Carries a special chapter on Marketing and CRM in banking sector.
• Includes pedagogical features like case studies, box items, and review questions.
Contents: 1. Fundamentals of Marketing: Fundamentals of Marketing. i. Marketing Research. ii. Marketing Environment. iii. Consumer Behaviour. 2. Selection of Markets: i. Segmentation and Targeting. ii. Positioning. 3. Product Decisions: i. Product Management. ii. Brand Management. iii. Management of Innovations. 4. Pricing Decisions: i. Pricing Strategy. 5. Distribution Decisions: i. Distribution. ii. Retailing. 6. Communication Decisions: i. Integrated ...
The book provides comprehensive, concise and up-to-date account of an important area of engineering i.e. Water Power Engineering. It covers the entire scope of the subject in a lucid manner to electrical and a mechanical equipment. All latest developments such as pumped storage, tidal power and tubular and bulb turbines for low head development have been adequately covered in the book. Special feature of the book is that interesting and relevant details from ...
Corporate Social Responsibility: A Study of CSR Practices in Indian Industry takes a close look at the CSR scenario in India. While throwing light on the various issues faced by companies and their stakeholders during the implementation of CSR, it also offers strategies and recommendations for improved synergy among the stakeholders and a more effective CSR. The book is based on the authors primary research study and is illustrated with various company examples ...
Electrical Machines Vol. II has been specifically designed and written to meet the requirements of the BE/BTech students of ANNA University. Students who consider ‘Electric Machines’ tough and will help the students to deal with the concepts of electrical engineering. This book will serve as a good reference book for students of polytechnics and Applied Science courses.Systematic presentation of concepts: Simple language; Illustrations to ...
Written specifically for the first year engineering syllabus of major Indian universities and institutes, this student-friendly book addresses itself to just-out-of-school students from diverse backgrounds. It adopts an all-steps-explained approach to general civil engineering and engineering mechanics. The fourth edition includes university question papers with answers.
Structural analysis, or the 'theory of structures' is an important subject for civil engineering students who are required to analyze and design of structures. The first volume of the book covers the analysis of determinate structures, and introduces indeterminate structures with their analysis by consistent deformation methods and the three-moment equations. An ideal textbook for undergraduate students of engineering, and a text-cum reference for ...
Volume II deals in depth with the analysis of indeterminate structures, and also special topics like curved beams and unsymmetrical bending. It provides an introduction to advanced methods of analysis, namely matrix method and plastic analysis.
The process of globalization has created waves of change, leading to higher adaptiveness and responsiveness on the part of industry. Flexibility at various levels of management has emerged as a key factor for global competitiveness. From a strategic viewpoint, technology management covering various facets of the life cycle generates flexibility and competitiveness, thereby facilitating the process of globalization. There are thirty-two chapters in the book ...
India’s National Security Annual Review 2001 brings together the best minds on security studies, international relations, economy, science, technology and governance to make an assessment of India’s national security in the year 2000. The challenges to the national security of India are no longer merely political and military but also include economic, technological and those emanating from a host of internal and external factors which threaten the ...