How to Win New Customers

How to Win New Customers covers the process of expanding the customer base. In some instances this may involve creating new awareness of the product you are selling-in many instances it will mean going out and capturing your competitors’ customers for your own… This book shows sales managers and their reps how to; find new customers before your competitors find them;  make cold canvassing productive; stop competitors stealing your customers; win business from your competitors; win in the exhibition arena; win in retailing