How to Win New Customers covers the process of expanding the customer base. In some instances this may involve creating new awareness of the product you are selling-in many instances it will mean going out and capturing your competitors’ customers for your own… This book shows sales managers and their reps how to; find new customers before your competitors find them; make cold canvassing productive; stop competitors stealing your customers; win business from your competitors; win in the exhibition arena; win in retailing
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