Advertising Production and Operations Management

The productivity of operations is improved by using industrial engineering techniques and operations research techniques. Thus an operation is a composite area. The area of the book is diverse and Cross-functional in characteristic. It links both manufacturing and the services sectors. On one extreme it is linked with sales and marketing management and on the other extreme linked to purchase-management and material-management. These days lean system is more important than manpower. Facilities such as plant and machinery, land and buildings are indispensable to operations. These fixed assets require proper planning and financial commitment. This book deals with the latest syllabus and covers all these aspects in a reader friendly manner.