A Handbook of Poll Surveys in Media: An Indian Perspective

$31.50

$35.00

In stock

Free & Quick Delivery Worldwide

It is a hand book on and about poll surveys and the way they are being used by new media. It points to pre-emptive nature of media coverage of polls. A reference book for those in news media covering up and coming political leaders and aspiring candidates, as well as for budding psephologists and analysts in media, what they should look for from surveys and how they should be appraised. The book highlights transparency in conducting and in use of poll surveys.

It reminds researchers and survey agencies, the challenge of upholding sanctity and significance of surveys in public domain. The book tracks long history of news media conducting surveys during objective and credible coverage of polls. It is an insider’s view and outsider’s concern but with a critical perspective. The book cautions about domino effect of survey syndrome and reminds positive potential of survey research.

ABOUT THE AUTHOR N Bhaskara Rao

N. Bhaskara Rao is a well known pioneer in communication research and futuristic studies. As chief of the Operations Research Group, he took a leading part in initiating the National Readership Survey and interpreted the implications of their findings. He is now chairman of the Centre for Media Studies. Its high competence in survey research has become established after the remarkably accurate prediction of election results, and assessment of public opinion, in certain States through studies sponsored by Frontline magazine.