New Heights In Modern Media And Public Relations

It is pertinent to note that the public relations is a way to life in an organization and must be a continuous affair. It must permeate from the top echelons to the down-the-ladder employees. But there can be times when the effort has to be intensified. A programme can be a low-key, long-drawn strategy, but a campaign is unifocus short-term multi-media, multi-dimensional with specific quantifiable/measurable objectives. Here in the present book we have made an attempt at furnishing an elaborate discussion of public relations-it growth and development, main elements, tools and techniques, strategies and role of media etc. in entirety. The following chapters make core of the study-Fundamentals of Public Relations, Public Relations in Practice, Role of Media in Public Relations, Propaganda and Public Relations: An Analysis, Role of Advertising, Techniques and Tools, Impact of Media Bias, Some Regulating Measures, Bibliography; Glossary etc.