It is pertinent to note that the public relations is a way to life in an organization and must be a continuous affair. It must permeate from the top echelons to the down-the-ladder employees. But there can be times when the effort has to be intensified. A programme can be a low-key, long-drawn strategy, but a campaign is unifocus short-term multi-media, multi-dimensional with specific quantifiable/measurable objectives. Here in the present book we have made an ...
