Research Methods in Communication

(b. 1941) is Professor of Management, teaching at the Berhampur University, Berhampur, Orissa, India. He was, earlier, an Associate Professor in Marketing at the Xavier Institute of Management, Bhubaneswar. He received his Master's Degree in 1965 and Ph.D. in 1975 from Utkal University, India. Beside publishing a number of research articles, Dr. Sahoo has, to his credit, two very popular books for the undergraduate students : (i) Groundwork of Salesmanship (Oriya) and (ii) Salesmanship, Sales Management and Advertising. While three of Prof. Sahoo's scholars have been awarded Ph.D. degree, seven are presently working under his guidance for Doctoral studies. Prof. Sahoo's areas of interest include Export Marketing Sales and Distribution management and Rural Marketing.