ABOUT THE AUTHOR N H Mullick
N H Mullick, is a Professor in Marketing at Asia Pacific Institute of Management, New Delhi. He has done his Ph.D. In Marketing from Jamia Millia Islamia and an M.B.A. From Aligarh Muslim University. He also has more than 24 years of teaching and industry experience. His ten years experience has been in teaching Sales & Distribution Management & other Marketing subjects at various reputed managment institutes. He has also worked at Senior levels in reputed companies like Orissa and Zenith Computers Limited. He is also active in research, consultancy and has authored numerous research papers and articles published in national and international journals.
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