Panchajanyam Beckons: Essence of Shrimad Bhagavad Gita "The Song Divine" for the Contemporary Global Youth

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ABOUT THE AUTHOR V. Partha Sarathy

V. Partha Sarathy (b. 1976) holds an MBA degree from Andhra University. He is presently a senior member of the research team at ICFAI Books, an affiliate of the ICFAI University. Prior to joining the ICFAI, he was in The Hindu Group for a brief period. He was an adjunct Faculty at a management school, where he taught marketing and strategic management. He made research contribution to various books related to branding, advertising, media, IT, and corporate governance. He has edited books on advertising, entertainment and rural marketing. His other areas of interest are management strategies and philosophy.

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Bibliographic information

Title
Panchajanyam Beckons: Essence of Shrimad Bhagavad Gita "The Song Divine" for the Contemporary Global Youth
Author
Edition
1st. ed.
Publisher
Length
131p., 4 Leaves of Plates; Colour; Illustrations; 21cm.
Subjects