V. Partha Sarathy
Showing all 9 books
Key Accounts Management (KAM) is managing a few customers from whom the company gets sizable business on a regular basis. In the present changing business scenario of stiff competition, Key Accounts Management occupies a pivotal role for the profitable management of many companies. From the perspective of Key Accounts Management definition, one can easily understand its role in ensuring better profitability. Moreover, KAM cannot be just a one-time affair of ...
Advertising clutter and a fast-paced life are causing advertising to lose its effectiveness. Due to this, consumers have neither the time nor inclination to see advertisements on TV. The answers to this problem are floor advertising, ATM advertising, in film advertising and Advergaming. The state of the industry today and its potential future threats are outlined in this book.
If you haven't heard it before, media convergence is here to stay. There's radio on the Net, Net telephone, Internet facility in television and scientists have developed Personal Area Network (PAN) technologies that allow people to operate systems at their home through an attached chip! And there is much more in store. This book explores the realities of 21st century innovation and brings home fantastic examples of media convergence.
Service quality has been one of the most debated and researched subjects for the last two decades. With the shift in business orientation from production to service, the importance of service quality has become paramount. Service quality in the services sector has attracted the interest of researchers for numerous reasons. While one can clearly measure the quality of products, the same cannot be said of services. Measuring service quality requires a different set ...
Today, entertainment includes the entire gamut from radio programs to reality TV, and the entertainment industry is gearing up to meet its challenges. This book explores the Indian entertainment sector, film and music industries, and piracy. The book also has interesting case studies of Rupert Murdoch, MTV, and TiVO, among others.
Ever since the Indian film industry gained industry status, it turned professional and business has increased manifold. Now, financial institutions finance movies and filmmakers have converted their production houses into corporates and have also gone public. Besides, novel ideas to market and distribute films in India and abroad have also increased revenues. With film technology making rapid strides, better quality movies are being made in India.
The film Industry employs thousands of people whose purpose is to create movies that entertain and at the same time educate people. The film business has traditionally been a risky one due to uncertainty of the outcome of the movie. There has been an attempt to "formulize" the making of movie to reduce the risk associated with the failure of the movie. Today, it is undergoing a transformation worldwide due to some interesting developments taking place ...
Ever since children have been exposed to the various media, there has been a growing change in manufacturers’ attitude towards them. A captive market today, children often feature in advertisements to endorse food and beverages. In fact, they can coax and cajole their parents into buying goods of their choice. Besides, children are avid collectors and are under considerable peer pressure to collect charms and giveaways. Read the articles and cases featured this ...