Ever since the Indian film industry gained industry status, it turned professional and business has increased manifold. Now, financial institutions finance movies and filmmakers have converted their production houses into corporates and have also gone public. Besides, novel ideas to market and distribute films in India and abroad have also increased revenues. With film technology making rapid strides, better quality movies are being made in India.
ABOUT THE AUTHOR V. Partha Sarathy
V. Partha Sarathy (b. 1976) holds an MBA degree from Andhra University. He is presently a senior member of the research team at ICFAI Books, an affiliate of the ICFAI University. Prior to joining the ICFAI, he was in The Hindu Group for a brief period. He was an adjunct Faculty at a management school, where he taught marketing and strategic management. He made research contribution to various books related to branding, advertising, media, IT, and corporate governance. He has edited books on advertising, entertainment and rural marketing. His other areas of interest are management strategies and philosophy.
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