The film Industry employs thousands of people whose purpose is to create movies that entertain and at the same time educate people. The film business has traditionally been a risky one due to uncertainty of the outcome of the movie. There has been an attempt to "formulize" the making of movie to reduce the risk associated with the failure of the movie. Today, it is undergoing a transformation worldwide due to some interesting developments taking place in society. Tremendous advancements in IT are finding their application in the making and exhibiting of movies.
ABOUT THE AUTHOR V. Partha Sarathy
V. Partha Sarathy (b. 1976) holds an MBA degree from Andhra University. He is presently a senior member of the research team at ICFAI Books, an affiliate of the ICFAI University. Prior to joining the ICFAI, he was in The Hindu Group for a brief period. He was an adjunct Faculty at a management school, where he taught marketing and strategic management. He made research contribution to various books related to branding, advertising, media, IT, and corporate governance. He has edited books on advertising, entertainment and rural marketing. His other areas of interest are management strategies and philosophy.
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