The volume is concerned with conceptualisation of the idea of corporate social responsibility (CSR), tracing its relationship to the imperative of sustainable growth. With case studies as of the Indian Oil Group and Coca Cola Enterprises, it deals with advantages of CSR and CSR practices in India and aspects linked to it such as human resources, risk management, brand differentiation, stakeholder priorities and CSR in a welfare state. An attempt is made to understand CSR and inclusive development vis-à-vis Gandhian philosophy, taking up the theory of trusteeship and other aspects of Gandhian philosophy for their relevance in the present day. It takes up aspects of good governance, female entrepreneurship, rural development and functioning of audit committees in the context of CSR.
ABOUT THE AUTHOR S.P. Bansal
Dr. S.P. Bansal is an Associate Professor and Chairman of the Institute of Vocational Studies, Master of Tourism Administration, Himachal Pradesh University, Shimla. He specializes in the field of tourism. He has to his credit about 50 published research papers and seven books, out of which thee books are on tourism. He has completed six major research projects on tourism mainly on thematic areas like Sustainable tourism development, Ecotouirism, and the Impact evaluation of tourism development. He is the Chief Editor of Tourism Development Journal, an international tourism research journal. He has guide eight scholars at Doctorate level. He has represented India and Himachal University in many international tourism gatherings/ conventions/seminars at France, UK, USA and Switzerland. He is a member of Tourism, Govt. of India; NCERT, etc. He also holds position of Secretary, All India Tourism Teacher’s Association (AITTA). Presently he is teaching MTA and MBA students and devoting himself to a continuing I n-depth analysis of Indian tourism Industry.
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