A to Z of 121 Unconventional Management Concepts is not one of those books that you read once and put back on the shelf. It is the sort of book you can dip into again and again. The more you thumb through it, the more you will benefit from it; you will see newer patterns emerge, new perspectives on old issues that will startle you. This is a management book with a difference. It takes the reader through the A to Z of Management Concepts, with Lateral Thinking, Office Politics and Test Marketing thrown in between. The terms are explained in a simple non-academic manner, making this book the perfect guide for today's manager.
ABOUT THE AUTHOR Rakhshanda Jalil
Rakhshanda Jalil writes on issues of literature, culture and heritage. She has published over 15 books. Some of them include: two edited collections of short stories, She was co-editor of Third Frame, a journal devoted out by the Cambridge University Press.
She runs an prganization valled Hindustani Awaz, devoted to the popularisation of Hindi-Urdu literature and culture. Rakhshanda Jalil writes on issues of literature, culture and heritage. She has published over 15 books. Some of them include: two edited collections of short stories, She was co-editor of Third Frame, a journal devoted out by the Cambridge University Press.
She runs an prganization valled Hindustani Awaz, devoted to the popularisation of Hindi-Urdu literature and culture.
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