Marketing The Unorganised Sector

The need or compiling some studies on marketing has been felt in the light of new economic policy. The unorganized sector faces various competitions both internal and external. By analyzing the SWOT, the strength, weaknesses, opportunities, and threats of the sector, one is able to fully grasp the potentials. This book does not claim to be of an academic value. It is a synthesis of theory and practices rather more weighted in favour of action-oriented plan development. The purpose of this will be served, when we could generate interest in the implementers, evaluators, financers to fully integrate their efforts for developing a hope-generating replicable model. At the end, innovation is made in the form of charts in a chapter ‘Demystification Issues at a Glance’ for the intellectual to ponder over various aspects of a number of issues, one by one, at a glance. This will evoke stimulation from within. Marketing has been very badly understood word in India. Coupled with “unorganized”, the situation calls for radical holistic initiatives. As a nation committed to the cause of sustainable development, we have no option but to redefine, redraft and restructure many of outdated definitions, the relevancy and pertinency. This book is an outcome of holistic churning. Not only author but many more have contributed in updating and revising this book.