Communication with the people is necessary in any society and in any form of government. The basic function of mass communication media is to provide information, education or instruction and entertainment to the people. This book covers the various aspects of mass communication. Meaning and concept of communication, mass media development and contemporary issues, traditional communication, role in organizational management, role of computer in communication, information technology, national law on information technology, Radio, TV and film communication, theories of mass communication, meaning and concept of public relations are highlighted in this book in a simple language and lucid style. It is hoped that this book will fulfill the need of the students of mass communication as well as the teachers of mass communication.
ABOUT THE AUTHOR Shymali Bhattacharjee
Shymali Bhattacharjee is an emerging author in the field of journalism and mass communication. She is also listed among the upcoming group of authors identified by a US agency. After completing her M.Sc. in Ecology and Environment from Sikkim Manipal University, she also successfully completed her Bachelor of Law Degree. Among the prominent diplomas she is holding one is in Software Management. She has also completed her Postgraduate diploma in Journalism and Mass Communication and plan to pursue her doctoral degree in the same field. She was offered to conduct research in similar areas by IIT, Delhi. Recently, she worked as an advisor and research assistant to Inter-Cultural Open University, the Netherlands to help conduct research on “Media and Its Impact on Society: A Case Study of Young Indian Generationâ€. She belongs to Assam and plans to open a center for Journalism and Mass Communication for the North-East India.
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