This book attempts to provide information and insights into a chronological study of public relations. The rise and growth of PR, its influence, development and practical applications as a growing profession in India is covered in detail. The PR chief as the spokesman of the organization and the advisor on corporate communications matters must be acquainted with the broad legal implications concerning PR and media relations. The most important legal aspects which apply to information and media relations are described in this book in detail. PR is a catalyst which helps bring about change in corporate image through communication of appropriate information. This requires maintaining right relationship with the media. Media is a double edged sword. It can be most helpful, yet it can be most problematic. PR people are the link between the organization and the media. Handling media effectively is a major task for the PR people. Hence, PR must have a systematic approach towards media and should understand the media in all its perspectives. This is where PR professionals must understand and study the media relations, to be more effective in communication.
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