Development Journalism: What Next?

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The purpose of development journalism is to educate and inform the citizen about the development issues and thereby make him//her participated in the national development. Since majority of the population in the third world countries are illiterate, the newspapers as public educator can take up issues that are of immediate concern to the citizens. Newspapers have a two-step function: First, newspapers select certain events to attract the attention of the policy-makers and set an agenda for public action; second, newspapers also frame the issues, telling the readers what is important to know. Instead of a news report, it can be an interpretative report. This shift in journalism in future will make the newspapers relevant to the society to stand as a public institution, which strives for the welfare of the society.

ABOUT THE AUTHOR D V R Murthy

Dr. D.V.R. Murthy is working as assistant professor (senior) in the department of journalism and mass communication, Andhra University for ore than a decade. Prior to joining the present position, Dr. Murthy worked in Hydrerabad-based Deccan Chronicle as a journalist for five years. He obtained Ph.D. degree in journalism and mass communication from Andhra University for the thesis, "Development Journalism and the Indian Press: A content-Analytic Study of Select Newspapers". He published three books, Contemporary Press (2004), Mass Communication: Concepts and Issues (2002). Dr. Murthy also published articles in international and national journals. He visited London on Charles Wallace fellowship to study the British Press.