Research Methodology in Tourism

Research in tourism requires a close examination of, and making explicit, the assumptions and norms that percolate the area of tourism that is being considered and the actual methods of research employed. It is a process of continuous questioning and testing of ideas, concepts and views in a structured attempt to reach a better understanding of subject and solutions to the problems investigated. For effective research in tourism, the researcher has to follow certain methods. The present book deals with these methods in an explicit manner. “Research Methodology in Tourism” is a comprehensive presentation on various aspects related to methods of research in tourism. It delves deep into all basic concepts, tools, methods and techniques for research in tourism, attitudes and measurement, coding data, statistics obtaining, correlations and multiple regression, research design, data analysis, research, research questionnaire and its implementation, structured and unstructured situations, scaling and sampling, inter alia, numerous other topics. The book is of utmost importance to students, teachers, researchers, tourism-consultants, policy-framers and general readers.