This comprehensive book on advertising management is intended to benefit the practioners and the laymen alike and it is hoped that it will prove useful to all concerned in promoting healthy and creative advertising management. Advertising today, has assumed another vital dimension. It had become the main stay of the media. Both, the print and the electronic media depend upon it for their survival. Some of the media outlets run exclusively on it. it has therefore proved to be a boon to the readers, the viewers and the listeners of the media in that, it makes the media available to them either free or cheap. Since the media helps in keeping people informed on matters of public importance, advertising indirectly help inform participation of the people in the affairs of the society. The book “Advertising Management†fills the gap for there is paucity of books on this subject.
ABOUT THE AUTHOR Jafar Mahmud
Jafar Mahmud is a true Gandhian lover of peace, progress and prosperity, has authored 26 books including the best seller books on Buddha. He is a former Academic Counsellor in Indira Gandhi National Open University and former Research Fellow, Indian National Science Academy, which keeps association with over 200 countries of the world. He has represented India in various International Conferences including the United National Conference (Development of Asia). The author, an eminent futurist was also associated with UNESCO, ILO and UNICEF Projects. He was Project Director of Mass Communication Research Center, Jamia Millia Islamia. He was invited to present a key note address at Banaras Hindu University on the occasion of Platinum Jubilee Celebrations. The author was interviewed by Doordarshan in an Exclusive Programma. He has delivered more than 25 talks on All India Radio. His talks have also been relayed from A.I.R. in French and Russian. His work was honoured by the then Prime Minister, Mrs. Indira Gandhi and then President of India, Dr. Shankar Dayal Sharma.
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