The consumers are the largest group in our country but they are not well organized and have to suffer because of lack of awareness and also because of delay in the disposal of their complaints by the consumer courts. It is, therefore, necessary that awareness should be generated among the consumers about their rights especially among such consumers living in the rural and semi-urban areas. The present book provides various policies, strategies and effective methods to create awareness on the one hand and on the other hand the book analyzes the future challenges and new opportunities too in the global age. It is hoped, all the papers will be very useful for the planners, policy makers, academicians, researchers, teachers and those who are interested in consumer related studies.
ABOUT THE AUTHOR R.K. Uppal
Dr. R.K. Uppal did his M.A. in economics from Punjabi University, Patiala in 1986. Thereafter, he obtained M.Phil. degree from MDU, Rohtak in 1987 and Ph.D. degree from Punjabi University, Patiala in 2003. Specialising in banking and finance, Dr. Uppal has published a number of papers on the subject in reputed journals. Presently, he is head of the Department of Economics, DAV College, Malout, Punjab and Principal Investigator of the UGC financed major research project.
ABOUT THE AUTHOR Rimpi Kaur
Ms. Rimpi Kaur (M.Com., PGDCA) is presently a research scholar in Punjab School of Management Studies, Punjabi university, Patiala and a Project fellow in UGC financed research project, D.A.V. College, Malout, Punjab. She completed her post-graduation from Khalsa College for Women, Ludhiana (Punjab university, Chandigarh). Her areas of specialization include banking and finance in which she has written more than 13 research papers and articles in different journals.
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